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It is a long established fact that a reader will be distracted by the readable
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David Drayton has been passionate about developing innovative designs and software for nearly twenty years. Already at the beginning of his career, he specialized in 3D animation and visual effects, which he was able to realize in his many years of work as a 3D animator for film studios in interesting projects. As a UX designer focusing on 3D, animation, augmented reality and virtual reality, he was co-responsible for the software company MAXON COMPUTER GmbH as lead designer for the development of the CINEMA 4D program. Today, CINEMA 4D is the basis for the work of renowned advertising and film studios worldwide. His efforts as UX designer to create a new awareness for animations at the renowned company SAP have greatly influenced the development of SAP FIORI 2.0. This was awarded in 2015 with the RED DOT AWARD in the category DESIGN CONCEPT.